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Most Mobile Device Owners Happy to Engage With Advertising for Free Content
Never mind paying for it. Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or...
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Brand Influence on Purchase Decisions Increases With Income Level
56% of consumers say price is the primary influencer of their purchase decision, making it a far more influential driver than quality (17%), brand (17%), store (7%), or loyalty program (3%), according...
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Webrooming More Prevalent Than Showrooming Among Millennials
For all the research and attention paid to showrooming, webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials (aged 18-35) across several...
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Want Social to Boost Sales? Be Prepared to Spend the Necessary Time
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%), finds Social Media Examiner in its annual “Social Media Marketing Industry Report” [download page],...
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Online Teens’ Use of Twitter Grows by 50% in 1 Year
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter, according to [pdf] results from a survey conducted by the Pew Research Center’s Internet &...
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How Effective Do Consumers Find Social Cues in Advertising?
Some consumers are noticing brands’ attempts to promote their social presences in advertising, with some media channels more likely to elicit a response than others, according to [pdf] results from a...
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Marketing Budget Outlook Remains Positive, Reaches New Peak
Marketing budget conditions have improved for the 5th consecutive month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 54.3 this...
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Consumers Highly Receptive to Rebates
Consumers like rebates and are willing to go out of their way to get them, finds parago in its 3rd annual Shopper Behavior Study. 83% of respondents said they like to find rebates when shopping...
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Showrooming Might Not Actually Be So Common
Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and Telmetrics demonstrate that retailers’ concerns over...
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What Do Millennials Like To Do With Their Free Time?
Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman...
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Search Dominates as E-Commerce Traffic Driver, But Social’s Probably Undervalued
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic, according to [download page] the latest quarterly report from Monetate...
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Top 5 TV-Related Social Media Activities
Viacom and its Vicaom International Media Networks (VIMN) division have released a study examining the relationship between TV and social media usage. The study, which involved online surveys conducted...
View ArticleTop 10 Broadcast TV Engagement, Week of May 6-12, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 6-12, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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B2B Media and Info Industry Revenues Up 3.4% in 2012
Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011, details the Association of Business Media (ABM) in...
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Travel Research and Booking Seen A Multi-Device Process
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smartphone, tablet, or laptop) to do so, according to results from a new JiWire report. The study indicates...
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Another Peak for Online Video Ads in April
Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April, according to the latest Video Metrix data from comScore. The increase wasn’t related to...
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Social Recommendations Drive Mobile Video Discovery
35% of mobile device owners watch videos on their device, per results from a study [pdf] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via...
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Tablets Drove >10% of E-Commerce Site Visits in Q1 – And Converted Better...
Smartphones and tablets continue to wield strong influence as shopping devices, per the latest quarterly e-commerce report from Monetate. Tablets accounted for 10.6% of e-commerce site traffic in Q1,...
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The Industry’s Future, According to European Marketing Students
The next generation of marketers and advertisers have some strong opinions on where their industry is headed, according to results from a report by the MediaSchool Group. Based on a survey of more than...
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